Saving You Time
On Every Car, Every Day

Identifix delivers information that helps automotive repair professionals diagnose and repair vehicles efficiently, accurately and profitably.

In 1987, Identifix started out as an auto repair hotline offering live technical assistance to professional shop owners and technicians seeking a trusted second opinion and additional expertise on various vehicle issues. More than 4 million calls later, our Repair Hotline is still providing personal service to customers across North America with over 45 OE factory-trained, ASE Master, L1 Carline Specialists. These hotline interactions have enabled us to compile an exclusive database of short-cut tests and confirmed fixes which have been documented and made available in our award-winning online tool,

With more than 600,000 Hotline Archives, Direct-Hit is the industry’s largest and most reliable source of continually updated, experience-based information for what breaks on vehicles, when the issue commonly occurs and how to fix it. Direct-Hit also includes genuine OEM service and repair information for unedited factory data you can count on.

Although we now serve more than 100,000 technicians, we still maintain our dedication to superior customer care. Many of us are former technicians, so we’ve stood in your shoes. We know the pride you feel in a job done right the first time, but we also understand the frustration you experience when you don’t have time to puzzle through a tough vehicle issue. Whether you’re speaking to one of our Carline Specialists on the Repair Hotline, or need assistance from our Direct-Hit Customer Support team, we’re always here for you.

Headquartered in Roseville, Minnesota, Identifix serves customers in the United States, Canada and Latin America, and operates as a wholly owned subsidiary of Service Repair Solutions, Inc.

If you have any questions about how Identifix can help boost your shop’s productivity or to subscribe, please call us at 1.800.745.9649.